Andi Smith

Working with Marks & Spencer

2017•Director of Web Development on behalf of AKQA

Marks & Spencer are a large food and clothing retailer based in the UK.

I worked on a Christmas campaign for Marks & Spencer which had a heavy reliance on animation. I was responsible for taking the design inspiration and animating the web experience and prize reveal. There was a lot of complex animations required that needed to be properly configured and timed - I had to make decisions on what parts could be done as CSS, 2D/WebGL Canvas and Video.

Fun fact: I also worked in-store for Marks & Spencer during my college and university days!